The Service Design Podcast

The service design podcast brings stories and inspiration about service Design and related projects to your ears.
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The Service Design Podcast





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The Service Design Podcast is hosted by David Morgan and Stina Vanhoof from Knight Moves in collaboration with the Service Design NetworkIn this podcast we have conversations with Service Design practitioners from around the world. We love what we do and we love to hear experiences from others.

Jan 23, 2020

Steph Hay is VP design at Capital One an American bank. She opened the second day with her talk ‘Designing for Trust. Steph talked about the example of sesame street. In order for children to learn, they need to trust the person or puppet that thought them new stuff.

Discover what Sesame Street and and the ‘I love you’ metric can teach you!

Nov 27, 2019

Waw! What a great edition this year's conference! It was great to meet the familiar faces again, but also many new inspiring people.

We walked around with our microphones again and bumped into many interesting designers from all over the world.

We talked to the organisators of this year conference and the organisers of the 2020 edition in Copenhagen. We already had a quick chat with some of the service design award winners. Off course we will invite them for a longer interview again later this year! We talked to many speakers, fellow podcasters, volunteers, etc.

We hope you enjoy this episode and relive the conference!

Sep 23, 2019

You heard Chris Ferguson (Founder of service design agency Bridgeable) on this podcast before. We spoke to him as a visitor of the Service Design Global Conference, as a regular guest, as a winnen of and SD award and now as an organiser of the conference in Toronto.

As always, Chris has many valuable insights to share and will get you excited for this year’s edition of the conference.

Sep 6, 2019

In anticipation of the Service Design Global Conference in Oktober we spoke to Shannah Segal, one of the local organisers of the conference.

Shannon is Senior Manager, Experience Design at Ontario Digital Service and was Principle, Design and Research Director at Usability matters.

Listen to find out about the theme of the conference, what to look forward to and where to visit in Toronto.

Jul 30, 2019

A couple of months ago, we noticed an interesting video on Linkedin. In this video Playmobil announced their new toolkit for professionals. We spoke with Victoria Dobbie, project manager at sub-brand Playmobil Pro. She introduced us to the tool and the process of designing and bringing it into the market. 

Jun 26, 2019

Increasing automation in our workplaces, demographic shifts and a customer-based economy are drastically changing the way we work. In order for people to keep up we will need a very different set of skills, particularly those that are unique to humans: imagination, creativity, curiosity, emotions and social relationships. How will we bring this skills transition into our jobs, and which implications will this have for employees, employers and organisations?

In our 34th episode of our podcast you can listen to the ARENA round table discussion, i.e. an interview with the speakers of the evening and questions from the audience.

May 3, 2019

Tesco Bank and Modern human won the ‘best in private sector’ service design award for their project Phoenix. We spoke with Amjid Rasool, head of service design at Tesco Bank and Paul-Jervis Heath from the Service Design agency Modern human. Together with their whole team they redesigned the customer complaint experience of Tesco Bank clients.

Read the whole story 


Mar 18, 2019

Fjord en West Midland Police won the award best in public sector for their project ‘Developing a police force’s digital experience for citizens’. We spoke with Giulio Fagiolini, who is visual design at Fjord and Kostja Paschalidis who was senior service design at Fjord and is now working as a freelancer.

Feb 12, 2019

Innovationsguiden won the Professional Non-Profit/Public Sector award. Innovationguiden is an ongoing project that aims to support and reinvigorate the Swedish public sector in collaboration with citizens through service design. This was done by providing various forms of support to municipalities, county councils and regions to work with user-driven innovation in their development work.

Jan 22, 2019

Cork County Council is the second largest local authority in Ireland. They offer over 600 services to the civilians of Cork. This means they have an all-time challenge to deliver the best possible services for their customers. A few years ago, they came across Service Design, and started experimenting. They formed the Service rePublic team, and never looked back since.

Dec 20, 2018

As we shifted from a product-based economy into a service-based economy, customers are more and more pampered with good services. To be successful, companies more than ever need to offer services that exceed the expectations of people. So in order to offer the best services, companies can do two things. On the one hand they can work closely together with external professionals. On the other hand, they can expand their in-house expertise by training their own employees to think more human centred. To introduce and present both ways of working, we invited two international speakers who shared their knowledge. 

Nov 29, 2018

We went to the Service Design Global Conference in Dublin where we attended lots of inspiring talks and hands-on workshops. Again, it was a truly amazing edition! It’s surprising how this conference manages to touch new topics & give new inspiration every year. Hats off to the organisation! 

We also really enjoyed the social aspects of this conference. Since this wasn’t our first SDGC, we saw a lot of familiar faces and like every year we had the chance to get to know many new people. During these moments we got the opportunity to interview some service design ‘rockstars’. You can find a compilation of these interviews here. 

Aug 20, 2018

Marc Stickdorn is a well-known person in the Service Design world. That’s understandable for many reasons! 

He is one of the writers on the ‘Service Design Thinking’ and the ‘Service Design doing’ book. Since this week also the ‘Service Design Methods’ book. Besides that he is co-founder and CEO of ‘More than Metrics’, a company that offers tools and stuff for customer experience and service designers: Smaply, Experiencefellow and Mr. Thinker. Marc speaks about Service Design at many conferences around the world. 

Great to have him at the podcast!

Jul 3, 2018

New technologies, a continuously changing lifestyle and new jobs and disciplines present serious challenges in the field of education. Old education methods and skills are challenged in a society where personalisation, collaboration, information and e-learning are taking over. Professionals have to re-educate themselves and schools need new tools and solutions to be able to innovate and make these changes manageable. How can Service Design help education deal with these challenges and inspire people to solve problems in a creative way?

May 14, 2018

We can’t believe its already our 25th episode! In september 2016 we published the first episode. Not sure where this adventure would lead us we decided to just give it a try! Since then we have been speaking with inspiring people from al over the world. In this 25th episode we reflect on the conversations we had, we’ll let you know which episodes were our favourite ones and what we have learned from experts in the field.

One of the highlights of hosting this podcast is meeting our guests and listeners at conferences or online. We would love to interact more with our listeners and know who you are. Therefore we launched a newsletter where we will publish new episodes but also ask questions to the community.


When you subscribe to our newsletter you have a chance to win this great prize package with some of our favourite Service Design tools! 

  • A Neuland workshop case that we use for all our workshops.
  • The Service Design Award Annual
  • A Moleskin sketch book to note down all your great ideas.
  • A Kingdom card game to boost all your workshops
  • And more ...

Check out the details



Thanks to all the guests that have been on the show!
Thanks to SDN for partnering up! 
Thanks to Knight Moves for giving us time to do the podcast.
And of course thanks to all of you who have been listening to the podcast!

Here's to another 25 episodes to come! 🍾
David & Stina

Apr 19, 2018

Together with the city of Rotterdam, service design agency Muzus won the award for organisational impact in the public sector. The city of Rotterdam is offering a mobility service to people with special needs to make sure they get to the where they want. They realised, however, they did not know the people they were offering the service to. Muzus conducted qualitative research in various ways to give the city of Rotterdam insights in these users. These insights were used in various ways to offer the best service possible. 

Apr 6, 2018

In this episode we speak to Hyunyim Park who won together with her team the student award for business innovation in the private sector. Together with Jaehyun Park and Culainn Boland Shanaha they designed the Smart Black Taxi Service Flo to tackle London’s air quality. Their service offers real-time time data about slow traffic, road works, busy spots where people look for taxi’s, etc. By offering this data the taxi drivers will be able to make better choices and reduce their driving time without passengers.

Mar 22, 2018

In this episode we speak to the Service Design award winners for the best commercial project. Judy Mellett is director Service Design, Innovation and Strategy at Telus and Chris Ferguson is founder and CEO of Service Design agency Bridgeable. Together they won the award for redefining the TELUS Renewals experience.  

Feb 4, 2018

Ella Walding won the Service Design student award for her graduation project at the Royal Collage of Art in Londen. Together with the government of Malta she developed a set of Service Design tools aimed to create change in the organisation. These tools can be found at

After her studies Ella started working as a service designer at innovation unit. 

Feb 4, 2018

This year Service Design award for systemic change in education went to ‘Design Managers Australia (DMA)’ and Macquarie Primary School. We had the great opportunity to have both Mel  Edwards, co-principal at DMA and Wendy Cave, principal at the Macquarie Primary school together on the show.   

Jan 31, 2018

Chris is a Service Design Strategist, founder and CEO of the Canadian Design Agency Bridgeable. At Bridgeable they work with some of the largest organisations in sectors like healthcare, telecom and government. Together with their clients they deliver great customer experiences though designing organisational en service-system level changes inside these companies.

Jan 19, 2018

BC is a game changing technology that brings some unique benefits. For us there are some properties that make Blockchain highly interesting for Service Design.

Blockchain is a distributed technology, a blockchain run on multiple nodes that can should on different physical locations. When one node is compromised, nothing in the blockchain is lost.

The assets in a blockchain can not be duplicated or changed without recording the action to do that change. With a blockchain it’s not possible for two people to have two different instances of the same data.

On top of these aspects the security to access one asset in a blockchain is huge and each asset has its own security.

A blockchain can be designed to be entirely transparent, recording and sharing every single transaction that happen in the blockchain.

These benefits are qualities that traditionally are taken care of by human-beings in transactional processes. When we think of transferring credit, property or certificates, it is people who ensure that this happens in a reliable, transparent and fair way.

With blockchain we have a technology that can potentially take over some of these human processes and this will affect the experience of these processes and have consequences for the people involved. It is therefore only natural that we are highly interested in exploring what blockchain can mean for our work.

We chose blockchain as the topic for our latest ARENA event and we recorded the round table conversation with the speakers. 

Jan 3, 2018

We were happy to join the Global Service Design conference again this year. During the conference we talked to speakers from all over the world, volunteers, organisers and many more. You can find a compilation of all these interviews and our own recap here.

Nov 7, 2017

Tanarra Schneider is group director at Fjord Chicago where she leads a large team of talented people. She loves keeping teams motivated to design new services and businesses. She is passionate about design as well as food, dancing and being a mom. 

Oct 3, 2017

This year in Madrid will mark the tenth edition of the Service Design Global Conference. We talk to Birgit Mager, Alex Nisbett, and Jamin Hegeman about 10 years of Service Design conferences. They take us back to the start, share their personal highlights and get us excited for the upcoming conference. Have a listen in anticipation of the next edition and come and find us to say hello in Madrid.


Conference Programme

The Power of Ten - Ten years of Service Design conferences

Birgit on Twitter

Alex on Twitter

Jamin on Twitter


Service Design Podcast is brought to you by David Morgan & Stina Vanhoof from Knight Moves and the Service Design Network

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